Of all the things I've lost, I miss my mind the most.
- (Mark Twain and me)
i was trying to recollect the brand name of the consumer(household/food) products i use on a regular basis and many of them daily. in 30s, hardly i cud remember beyond berkely farms and after a min - tide and tropicana.
all the other brands i remembered were already that i knew before i was in US.
for eg, still i dont know the brand names of things which i use almost daily like salt,egg,bread,oil,ketchup,noodles etc
though i have to personally visit the grocery store and pick the items one by one myself, i dont even recollect the name of any of the brands. i just recognize them by cover of the box or can or watever. in fact, i wud be easily tricked by an immitating low quality brand.
in india, though i was mere carrier of grocery items, in the sense i never had to pick any items, my mom wud just gimme a list and i wudnt even be in the store to pick up, until everything was put in the bag and the bill was ready. inspite of that i remembered and still remember most of the brands for many consumer items which i havent used or even heard abt once in the last 6yrs.
the reason being that i wasnt slapped with that much ads due to my zero TV watching and unconsciously ignoring ads on webpages. so much the TV advertising is effective on brand recognition.
inspite of television ads being so untargeted and stuff moving online, i still think for brand recognition nothing works better than TV ads(atleast for me). maybe due to the fact of watching video ads are obviously better for memory esp if some of them funny/catchy etc and if not by accident, who clicks on ads on webpages anyway?.