Of all the things I've lost, I miss my mind the most. - (Mark Twain and me)

Sunday, March 01, 2009


Brand advertising

i was trying to recollect the brand name of the consumer(household/food) products i use on a regular basis and many of them daily. in 30s, hardly i cud remember beyond berkely farms and after a min - tide and tropicana.
all the other brands i remembered were already that i knew before i was in US.
for eg, still i dont know the brand names of things which i use almost daily like salt,egg,bread,oil,ketchup,noodles etc

though i have to personally visit the grocery store and pick the items one by one myself, i dont even recollect the name of any of the brands. i just recognize them by cover of the box or can or watever. in fact, i wud be easily tricked by an immitating low quality brand.

in india, though i was mere carrier of grocery items, in the sense i never had to pick any items, my mom wud just gimme a list and i wudnt even be in the store to pick up, until everything was put in the bag and the bill was ready. inspite of that i remembered and still remember most of the brands for many consumer items which i havent used or even heard abt once in the last 6yrs.

the reason being that i wasnt slapped with that much ads due to my zero TV watching and unconsciously ignoring ads on webpages. so much the TV advertising is effective on brand recognition.
inspite of television ads being so untargeted and stuff moving online, i still think for brand recognition nothing works better than TV ads(atleast for me). maybe due to the fact of watching video ads are obviously better for memory esp if some of them funny/catchy etc and if not by accident, who clicks on ads on webpages anyway?.

>Who clicks on ads on webpages anyway?

I have the exact same feeling, who does that? But Google's growth has reassured me that "clicking" does happen.
>Who clicks on ads on webpages anyway?

I have the exact same feeling, who does that? But Google's growth has reassured me that "clicking" does happen.
Very true. With Internet, if you don't like an ad, you can always stop/close that tab or go back. But, with TV, you are forced (unconsciously) to watch the ads. I still remember the Brittania, Complan, Airtel ads so well. And of course, Maggi :D Great post!
Definitely believe that which you stated. Your favourite reason seemed to be on the web the easiest factor to be mindful of.
I say to you, I certainly get annoyed while other people think about concerns that they plainly do not know about.
You managed to hit the nail upon the highest and also outlined out
the entire thing without having side effect , other folks
could take a signal. Will probably be again to get more.


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