Of all the things I've lost, I miss my mind the most. - (Mark Twain and me)

Thursday, March 26, 2009


one ceo i admire

Jeff Bezos. (ofcourse second to Craig Newmark).

This should have not really been a blog post.
Anyway like any reader would ask "Why?" - reasons are simple, not just the way they run the companies, but thier attitude towards thier employees mostly and also customers and personal views in general. Ofcourse I know these only from reading blogs and listening to thier interview over a period of long time.
I would write a big blog on this, when I feel like it sometime later :)
It has got nothing to do with my love of Amazon or Craigslist as products although I wouldn't discount a small bias :)

A good ceo gives a good brand though the opposite may not be true. I'm yet to see a good ceo and a bad brand combination! No wonder Amazon and Craigslist are preferred by many.
how much of CEO's brand equity can influence sales? IMO - Not much.

Its good to have viral followers on the web via techcrunch/techmeme but that by itself won't influence sales much.

Steve Ballmer's brand equity? None? But the influence he has on sales in certainly non-zero.
anand, when I mentioned 'good ceo --> good brand', I meant that a good ceo worth his salt would do everything he can to improve the company --> good brand. Nothing about the ceo's personal followers! I certainly wouldn't buy a brand just for the ceo. I'm sure there are more people like me than otherwise.
good ceo, improves the morale of the employees and hence attract more smart employees which by far is the most important to improve the sales.

steve ballmer's influence on sales? ofcouse its non-zero. hes afterall the ceo right? the question is how he performs compared to if an average ceo had been in his position.
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! By the way, how can
we communicate?

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